Read this book if you want to tell a better story, win more customers, earn more loyalty and make more money.
Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.
In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn:
How to get an unlimited marketing budget by doing things that work.
The key to creating unstoppable word of mouth for your idea or product.
Why it is a mistake to try and be on every social media platform.
The secret to buying advertising at a fraction of the “sticker price.”
How to create a tagline that people remember for your business.
Fit your entire marketing strategy on one page and maintain your focus.
Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve.
From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the Founder of the Non-Obvious Company and previously spent over 15 years advising large organizations on digital and marketing at two respected global agencies: Leo Burnett and Ogilvy. Rohit is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the #1 Wall Street Journal bestselling author of six books on topics as wide ranging as the future of virtual work, building a human brand with personality, and why leaders always eat left handed. He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.
Look Inside This Guide:
Every one of our guides uses visual layouts and an open highly readable style to ensure that the smart advice is also as easy to digest and use as possible. Here are a few sample spreads from the interior of the print version of this Guide.
Get downloadable templates, bonus materials and useful additional content from the book:
The first edition of this book was originally published in January 2019 and was the first book in the new Non-Obvious Guides Series.
This original edition was an instant Amazon #1 bestseller and was selected as a Gold Medal Winner or Finalist in seven book awards programs: Foreword Awards, IBPA Benjamin Franklin Awards, Independent Press Awards, International Book Award, Bookfest Best Books Award, Next Generation Indies Book Awards and the National Independent Excellence Award.