The Non-Obvious Guide To Event Planning

By Andrea Driessen

Engage any audience. Manage every detail. Create more unforgettable events.

This second edition is updated with dozens of tips for virtual & hybrid events!

Let’s face it. Most events are boring. But they don’t have to be. This short, highly actionable guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time.

Inspired by decades of delivering everything from large-scale in-person and hybrid events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event.

A sampling of what you’ll learn in this guide…

  • Craft memorable events that engage people and change minds.
  • Conquer distraction with tested methods that capture and keep attention.
  • Take lessons from what TED Talks can teach us about producing better events.

BONUS: This guide also gives readers quick and easy access to robust online resources, including a reusable Content Map, videos and planning templates that streamline and simplify event planning. See links below.


Watch the book trailer:


Meet the Author

Andrea Driessen is an internationally award-winning business owner who’s dedicated her career to producing engaging, meaningful events with compelling thought leaders, fresh meeting formats and purposeful play. A 30-year event-industry veteran, Andrea helped organize TEDxSeattle for nearly 8 years and is 2-time TEDx speaker herself.

Look Inside This Guide:

Every one of our guides uses visual layouts and an open highly readable style to ensure that the smart advice is also as easy to digest and use as possible. Here are a few sample spreads from the interior of the print version of this Guide.

Online Resources:

Get downloadable templates, bonus materials and useful additional content from the book:

About the 1st Edition

The first edition of this book was originally published in January 2019 and was the third book in the new Non-Obvious Guides Series.

This original edition was an instant Amazon #1 bestseller and was selected as a Gold Medal Winner or Finalist in Next Generation Indies Book Awards, the Independent Press Award and the National Independent Excellence Award.