The Non-Obvious Guide To Event Planning

By Andrea Driessen

Engage any audience. Manage every detail. Create more unforgettable events.

This second edition is updated with dozens of tips for virtual & hybrid events!

Let’s face it. Most events are boring. But they don’t have to be. This short, highly actionable guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time.

Inspired by decades of delivering everything from large-scale in-person and hybrid events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event.

A sampling of what you’ll learn in this guide…

• Craft memorable events that engage people and change minds.
• Conquer distraction with tested methods that capture and keep attention.
• Take lessons from what TED Talks can teach us about producing better events.

BONUS: This guide also gives readers quick and easy access to robust online resources, including a reusable Content Map, videos and planning templates that streamline and simplify event planning. See links below.

Meet the Author

Andrea Driessen is an internationally award-winning business owner who’s dedicated her career to producing engaging, meaningful events with compelling thought leaders, fresh meeting formats and purposeful play. A 30-year event-industry veteran, Andrea helped organize TEDxSeattle for nearly 8 years and is 2-time TEDx speaker herself.