The Non-Obvious Guide To Emotional Intelligence

By Kerry Goyette

Learn how to better connect with people, be a better leader and grow your business.

Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emotional intelligence comes in.

In this guide, Aperio founder and CEO Kerry Goyette challenges the conventional wisdom of EQ by breaking down the neuroscience of emotional intelligence and offering a bold and applicable new approach. See how emotional intelligence tactics empower you to leverage the impact of emotion, thrive in competitive environments, and prevent fight or flight responses from hijacking your best intentions. Explore ways to leverage EQ to connect with people, add value, and grow your business.


  • Improve your decision-making when it matters most.
  • Navigate change and better manage disruption.
  • Identify the derailers that may be holding you back.
  • Trace problems to their roots so they can be solved more easily.
  • Be agile and thrive in today’s chaotic environments.
  • Shape your company culture to drive loyalty and engagement.

NOTE - The links below are to purchase the First Edition of this book. The Second Edition is coming later this year.


Meet the Author

Kerry Goyette works at the intersection of emotional intelligence, leadership development, and neuroscience research. She is the Founder and President of Aperio Consulting Group, which uses workplace analytics and research-based strategies to build high-performance teams. Kerry has consulted for organizations around the world and has given keynotes at the Global HR Inside Summit in Austria and the 2018 Best Employers Awards in Barbados. Her TEDx Talk “Stop Trying to Motivate Your Employees," which has been viewed more than a million times, tackles the well-intentioned, but often unsuccessful methods leaders use in employee engagement.

Kerry’s book, The Non-Obvious Guide to Emotional Intelligence, was selected as a best book by Forbes magazine. Her work has been featured in The Harvard Business Review, Fast Company, CEO World Magazine, Inc., CNBC Make It, BNN Bloomberg, and Entrepreneur magazine. She is a Certified Professional Behavior Analyst, Certified Forensic Interviewer, and serves on the University of Missouri MBA Advisory Board. Kerry studies the predictors of entrepreneurial success as a co-leader of the Centennial Investors Research Task Force.

Look Inside This Guide:

Every one of our guides uses visual layouts and an open highly readable style to ensure that the smart advice is also as easy to digest and use as possible. Here are a few sample spreads from the interior of the print version of this Guide.

Online Resources:

Get downloadable templates, bonus materials and useful additional content from the book:

About the 1st Edition

The first edition of this book was originally published in July 2019 and was the third book published in the new Non-Obvious Guides Series.

This original edition was selected as a winner in the Next Generation Indies Book Awards and the National Independent Excellence Awards.